Euphoric recall is a psychological term for the tendency of people to remember past experiences in a positive light, whilst mentally sidelining all negative experiences associated with that event. It is a form of denial, and can be used to rationalise, justify, or avoid a particular issue. Euphoric recall has been cited as a factor in substance abuse and addiction, as well as those with anger issues. The COVID-19 pandemic was an open-ended nightmare that has further exacerbated the dangerous impact and prominence of euphoric recall, as it has become the default setting over the last two years. In order to address mental health, addiction or temperament issues, the role of euphoric recall in shaping personal identity and sense of self must be unpacked.

As well as being a form of denial, euphoric recall is also a defence mechanism which can prevent us from experiencing feelings such as anxiety, phobias, or depression. It can be applied to situations of domestic violence or toxic relationships, where the fear of loneliness is a greater force than the threat of remaining in the negative situation. Whether it is acts of physical violence or low-grade emotional manipulation such as gaslighting, euphoric recall will override these negative experiences because we believe it is better to be with someone regardless of toxicity or imminent danger, than to be alone. In settings where addiction or substance abuse is present, other people may weaponise their own euphoric recall to control your actions and keep you in a downward spiral. By continuously reminding you of positive experiences associated with a particular activity or substance, those around you are able to keep you rooted in negative habits. This is because behaviour change of an individual in a group can have a mirror effect, leading to everyone else questioning their own actions and as a result, deploying euphoric recall as an ego-defence strategy.

With assistance from the pleasure principle, the brain is able to deceive itself through instilling false memories and in turn, abdicating responsibility for any negative behaviours. Every person has their own narrative directly tied to their self-worth. If the default setting of our internal monologue is inherently negative, our mind will utilise euphoric recall to avoid these thoughts. When euphoric recall is stripped away, sense of self, and our social identity is put into question; we aren’t ready to face the truth. In our mind, it is in our best interest to preserve the self and protect our ego.

Euphoric recall can be linked to placement of attention, an important aspect of positive psychology. When using euphoric recall, you are actively placing attention on the positive memories of an event over the negatives. Whilst the core memory may be true, the fondness and euphoric emotions tied to it may be inaccurate. A significant portion of our lives are spent on autopilot, using minimal brain activity for daily tasks such as driving to and from work, doing laundry and brushing our teeth. By constantly repeating a task, our brain learns how to do it automatically, in order to conserve mental energy and effort. Autopilot can become detrimental to oneself when it begins to bleed into bigger things such as relationships, physical health, and psychological well-being. Through practicing mindfulness, attention can be placed on these important facets of life and associated memories can be reflected upon with a clearer lens. Mindfulness is no longer limited to lengthy, unfocussed meditations with the help of a new, innovative, and ground-breaking treatment regime, known as TMS.

Operating under a curative model, TMS is a series of non-invasive procedures that uses painless magnetic pulses to target pathways in the brain associated with decision-making, mood regulation and addiction. The stimulation of these pathways further strengthens them and results in a boost of brain activity which can assist with mental illness, mindfulness, clarity of thoughts, and more. The success rate of TMS has been well-documented over many studies internationally, showing positive results amongst many patients*.
*Taken from a study in the U.S. by TMS & Brain Health Clinics

TMS is the catalyst to a meditative mind. Do you want to upgrade to the better version of yourself?